Well as the world exclusively watches the Four year production of Brain Farm's "The Fourth Phase" the rest of us keep ourselves keep occupied with our daily routines. The routine this week has been putting the new product out on the shop floor and having painful discussions about how sick the upcoming winter is going to be, but also remembering that we have a couple months to go.
Want a binding that is not only the choice of, but developed by arguably the most famous/proficient snowboarder of all time? Then look into the Union Binding Company's Travis Rice Model.
But wait... who's Travis Rice??? I have never heard of him because I have been living under a rock with those other dudes from Geico. Tell me more of this fellow?
Born in Jackson Hole, Wyoming, and son to a ski patroller, Travis Rice has the snow in his blood. He is hailed by critics as the best all-round snowboarder in the world and is one of the most globally renowned riders to date. With over 12 years of elite competition experience and over 30 grand slam titles in his possession, ‘Trice’ is a legend of the slopes.
But unlike most pro snowboarders who started competing from an early age, Travis didn't enter his first major competition until he was 18. In 2001, the young outsider entered Snowboarder magazine’s event, Superpark, attempting something that others wouldn’t dare – a handful of backside rodeos over a 100-foot-plus kicker. He left a star.
Travis’ career skyrocketed as he not only won a place to compete in the Winter X Games that following season but he also landed a life-changing part in the snowboarding film, Transcendence. In 2005 together with Curt Morgan, he co-founded Brain Farm Digital Cinema, which has some of the highest-selling snowboarding films in history, such as "That’s It, That’s All" in 2008 and "The Art of Flight" in 2011.
In 2012, Travis founded his own event, Red Bull Supernatural. The competition combines freeriding in natural terrain with freestyle tricks to create an event that favours the all-round rider. Jumps are created in the summer so that they become part of the mountain when the snow falls in the winter. The event was a huge success in 2012, and returned as the renamed Red Bull Ultra Natural in 2013.
Red Bull Ultra Natural is due to reconvene in the near future. In the meantime, Red Bull will work with Travis to scout new backcountry zones and ensure the event comes back bigger, better and badder than ever!
Travis is also busy filming his much-anticipated follow-up to The Art of Flight, with the new multi-year movie The Fourth Phase shot in 4K ultra high-definition and due for stream worldwide on October 2nd @ 9PM globally based on your timezone with RedBull TV, and releasing for purchase on the 3rd of October.
Back to the bindings already!!!
Forged Carbon and Union patented DuraFlex Nylon integrate into a precise blend of performance and comfort. Developed with Travis Rice, this incredibly light and comfortable highback features a modern fit shape and durability levels second to none.
Far from your typical product-endorsing athlete, Travis Rice spends extensive amounts of time at the Union HQ in Northern Italy. From sketches on paper, to working with the engineers, to ripping lines anywhere and everywhere testing his widespread involvement - Travis’ passion with product runs deep.